HOW DID YOU START YOUR  CAREER AS A PHOTOGRAPHER?

Before becoming a photographer, I spent six years in management, working as a Deputy Director of an orchestra in Moscow. With this kind of job, you naturally break into the world of all things creative, working with artists, musicians, designers and photographers. It was a transformational experience for me, the one that had a tremendous influence on my artistic vision. It showed me just how many different forms of arts one can experiment with and explore. But, somehow it is in photography that I found my ultimate creative outlet and that was the beginning of my Photography journey.

WHY DID YOU CHOOSE A PERSONAL BRANDING PHOTOGRAPHY AS THE PRIMARY ACTIVITY?

In 2019 I moved with my family from France to Japan where I started my photography business. Life in Tokyo was refreshing and dynamic, both personally and professionally! I tried many new things as a photographer: fashion, events, sports, weddings, travel, art photography, you name it. And I loved them all! in personal and professional ways! I tried many new things as a photographer: fashion, event, sport, wedding, travel, art photography you name it. And I loved them all! 

During the pandemic all my activities and projects ceased. And just like many others I  went through  a period of self-doubts and priority re-evaluation. With plenty of time to ponder over my photography business, it occurred to me that it would be great to create a service aligned with the needs of people at the moment of change, one that would reflect the new normal, the new lifestyle. In my search for inspiration and fresh ideas I stumbled upon Personal Branding(PB).

I started to offer the PB sessions for my clients in 2021 and it became an instant success. It was exactly where I wanted to be! Helping people to create visual content of their personality, boosting their confidence, promoting their careers.

WHAT DO YOU LIKE THE MOST ABOUT BEING A PB PHOTOGRAPHER?

I like to think that through our PB sessions I help my clients build their new identity, particularly when they transition from a corporate setting to their own business or somehow start a new page in their life. Working with a client throughout the image making process is truly exciting, creative and constructive.