Some of my clients express hesitation when considering the use of bright colors for headshots or Personal Branding photoshoots. They often worry that such colors can be challenging to work with and may not always align with the intended purpose of the image. However, it's crucial to recognize that incorporating bright colors can yield a distinctive and attention-grabbing image, setting it apart from more conventional headshots.
For instance, let me introduce you to my client Cecile, who serves as an excellent example of effectively using bright colors. We connected in Tokyo to discuss her professional endeavors, which included the launch of her new podcast. Cecile, having recently relocated to Japan, desired an updated image that accurately reflected her current situation and life changes.
Cecile desired to be captured in a setting that resonated with traditional Japanese aesthetics, aiming to convey a powerful message to her followers about her transformative move to Japan.
THUS, FOR HER PHOTOSHOOT, WE OPTED FOR A VIBRANT RED COLOR AS A STRIKING ACCENT, SERVING TO COMMUNICATE A SIGNIFICANT MESSAGE.
The choice of the Torii gate as the backdrop was deliberate, as ⛩️ holds a distinctive position as one of Japan's most recognizable symbols.
Last but not least, the red Torii serves as a spiritual gateway to a sacred realm. This choice conveys an additional message about Cecile, as she is not only a coach but a coach of coaches, offering a unique pathway to access the inner world of individuals.
As you can see, the vibrant red color complements the setting seamlessly. However, it is crucial to coordinate with the background, ensuring that the clothing and accessories colors are cohesive.
Here, we opted for neutral white clothing to counterbalance the dynamic red.
IT IS EQUALLY IMPORTANT TO MAINTAIN HARMONY ACROSS THE ENTIRE PHOTO SERIES.
This is why I identified another location with a red background as a second spot for the photoshoot. This decision ensures that the entire photo series maintains a unified style with a consistent color accent – red.
OVERALL, THE USE OF BRIGHT COLOuRS IN A PROFESSIONAL HEADSHOT CAN BE APPROPRIATE AS LONG AS IT IS DONE TASTEFULLY AND IN LINE WITH THE INTENDED PURPOSE OF THE IMAGE.
So if you are still thinking, I have decided for my Personal Branding photoshoots bright colours can be used! To add a pop of colour and personality to the image. However, it is important to use them appropriately and in moderation to avoid appearing too distracting or unprofessional.
If you are planning to use bright colours in a professional headshot, consider the following tips:
Use bright colours sparingly:
If you are planning to use bright colours in a headshot/Personal Branding shot, it is best to use them sparingly.
For example, you can incorporate a bright accessory or a colourful blouse into an otherwise neutral outfit.
Consider the industry:
The use of bright colours can be more appropriate in certain industries than others. For example, a creative industry like advertising or fashion may be more accepting of bright colours, while a more conservative industry like law or finance may prefer a more classic and subdued look.
Coordinate with the background:
When using bright colours, it's important to ensure that they complement the background and do not clash with it.
For example, if the background is a neutral gray, you may want to avoid wearing a bright green top as it could clash with the background.
do not loose the subject:
The colours and other accents are good and important to use but the main subject for the business photography is a person. So it is important to keep an accent on the personality and not to loose the person in the symphony of colours.
